I work with my network of local experts to map the local market: competitors, pricing models, distribution, regulation, cultural nuances, and adoption barriers. This establishes the context you can’t get from Google or ChatGPT.
We then interview 3 local domain experts to pressure-test feasibility, messaging, and go-to-market assumptions in order to prevent expensive mistakes down the line. Based on the information gathered at this point, changes to concept or positioning can be made prior to user testing.
We test concepts, value props, and messaging with real local users (B2C or B2B) to assess desirability, perceived value, friction points, and cultural fit.
We synthesize findings, outline market viability, identify localization needs, highlight risks, and offer a practical go/kill/pivot decision with clear next steps.
"Maxwell is a stand-out professional, who has thorough insight into UX issues and delivers what he promises. He provided great value and we would definitely work with him again."
"This was our second time working with Maxwell and on both occasions the clients have been pleased with the results. He speaks the language, understands the culture and has a solid process from recruiting to insights. I would recommend Maxwell for those looking to conduct research in Japan. "
