I work with my network of local experts to map the local market: competitors, pricing models, distribution, regulation, cultural nuances, and adoption barriers. This establishes the context you can’t get from Google or ChatGPT.
We then interview 3 local domain experts to pressure-test feasibility, messaging, and go-to-market assumptions in order to prevent expensive mistakes down the line. Based on the information gathered at this point, changes to concept or positioning can be made prior to user testing.
We test concepts, value props, and messaging with real local users (B2C or B2B) to assess desirability, perceived value, friction points, and cultural fit.
We synthesize findings, outline market viability, identify localization needs, highlight risks, and offer a practical go/kill/pivot decision with clear next steps.
"We work to tight deadlines and the landscape of what we need to learn can shift quickly - so I appreciate how Maxwell can turn things around at short notice without sacrificing quality, from recruitment through to transcription and playback. The speed, agility and overall lack of friction makes for a great experience learning about international users."
"I was impressed by how quickly and easily we could set up the research, and Maxwell’s overall research competence. I would recommend him to others looking to conduct research in Japan."
