I work with my network of local experts to map the local market: competitors, pricing models, distribution, regulation, cultural nuances, and adoption barriers. This establishes the context you can’t get from Google or ChatGPT.
We then interview 3 local domain experts to pressure-test feasibility, messaging, and go-to-market assumptions in order to prevent expensive mistakes down the line. Based on the information gathered at this point, changes to concept or positioning can be made prior to user testing.
We test concepts, value props, and messaging with real local users (B2C or B2B) to assess desirability, perceived value, friction points, and cultural fit.
We synthesize findings, outline market viability, identify localization needs, highlight risks, and offer a practical go/kill/pivot decision with clear next steps.
"Maxwell is a fantastic research partner and collaborator. A highly professional and hands on practitioner, a clear communicator and a pleasure to work with. I always feel like we are getting deep local insights with cultural context considered and explained."
"Working with Maxwell was much more comfortable and efficient than working with an agency. He can fit into any type of project very well and was flexible when we needed to make quick changes. He is easy to communicate with, and his reports were very clear and focused on the insights that we needed to help our product succeed in Japan."
