I specialise in tech & creative product research across Japan, Taiwan, South Korea and other Asian markets, working with vetted local partners to ensure accurate cultural insight, fast recruitment, and reliable testing for teams entering the region.
I specialise in UX research and strategic insight for European companies expanding into Japan, South Korea, Taiwan and other Asian markets, informed by my 15 years living in Tokyo and Seoul running research for the world's biggest tech companies & creative agencies.
Teams bring me in when they need clarity on customer behaviour, product-market fit, or localisation strategy in unfamiliar Asian markets where missteps are costly.
I manage projects end-to-end myself, including research design, local recruitment, testing, insight synthesis, and stakeholder communication, so teams get a single point of accountability rather than juggling multiple international vendors.
To ensure cultural accuracy and speed on the ground, I work with my trusted local researchers and subject-matter experts, while owning the strategic direction and final deliverables.
Engagements are flexible: I can integrate with your team, support an agency on a white-label basis, or act as an independent partner guiding the whole process.
Flexible product research & insight to support projects in Asian markets
Understanding markets, users, and competitive context to shape briefs and strategy. For entering new markets, evaluating opportunities, or preparing pitches.
Test creative ideas, value props, and prototypes with real users in the target market before committing. For de-risking decisions, aligning stakeholders & increasing client confidence.
Adapt products, content, and UX to align with cultural expectations and norms. For translating strategy into execution for specific markets.
Flexible support for teams exploring Asian markets
Time-boxed discovery and validation sprints that help founders quickly understand markets, test assumptions, and align product decisions.
Part-time senior research support to structure international research, guide priorities, and deliver insight without hiring full-time.
I can join your team on short notice to plan and execute research & product testing globally.
I work with startups, VCs & tech ventures to provide regular strategic research support.
Working behind the scenes to provide the research your project needs to wow clients.
"Maxwell is a stand-out professional, who has thorough insight into UX issues and delivers what he promises. He provided great value and we would definitely work with him again."
"This was our second time working with Maxwell and on both occasions the clients have been pleased with the results. He speaks the language, understands the culture and has a solid process from recruiting to insights. I would recommend Maxwell for those looking to conduct research in Japan. "
